Saturday, May 31, 2008

"7 Minute Abs" and the Offshore Bank Account

(i originally wrote this post over a month ago, but i've been struggling with getting images to upload to blogger....let's see if i can figure out how to make the post date today now that i finally have the images uploaded.)

In case you've been living in a cave the last 15 years, there was a movie called "There is Something About Mary" that came out in the 90's.

For those that were living in a cave, or avoid pop culture like the plague, there is one of many somewhat disturbingly funny scenes where the protagonist picks up a hitchhiker on a boring road trip from R.I. to Florida.

While striking up a conversation, the hitchhiker tells the protagonist about his brilliant new business strategically undercut the somewhat famous and successful exercise video, "8 Minute Abs"

His idea? "7 Minute Abs"

("and if for any reason your unsatisfied, we'll give you the eight minute, for free")

Anyways, in my "day job" we realized that one of the impedences to moving money offshore, or opening an offshore bank account was the incredibly complicated and hassle filled procedure for doing so. So we created an "idea" -- an online application process that started you through the process of applying and getting your documentation together.

We even registered some URLs like 8minuteoffshore and eightminuteoffshore....We haven't used them yet, but we do use, "Get an Offshore Account in 8 Minutes." in a lot of our google ads and on our homepage.

Taking a page out of the "There's Something About Mary" psycho-hitchhiker playbook, mortgage and banking giant Washington Mutual one-upped me and went with this campaign :)


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